Donuts Launches .CHARITY Top-Level Domain

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Seattle, WA – Sept. 19 – Donuts Inc., the world’s largest registry for new top-level domains (TLDs) has announced the general availability of .CHARITY, part of the Donuts portfolio of 241 TLDs that also includes .GIVES and .FOUNDATION.

Use of the new .CHARITY domain enables individuals and organizations engaged in philanthropy, charitable giving, cause-related fundraising, and other philanthropic initiatives to clearly communicate their online identities. Those using .CHARITY domain names can achieve multiple objectives: they can use it to drive awareness for their cause, to collect donations online, and to find new volunteers, supporters and partners.

“We’re delighted to launch .CHARITY, yet another high-quality top-level domain,” said Bruce Jaffe, Donuts Inc. chief executive officer. “Having a broad and deep TLD portfolio gives people and organizations tremendous choice and flexibility in managing their digital identities.”

The launch of a new TLD affords end users the opportunity to choose from the deepest, broadest inventory of domain names, including exact matches for their organization’s name or cause. Anyone planning to use the .CHARITY domain can take advantage of the brand-new domain namespace with ample availability for short, memorable domains.

In addition, there are many other potential uses for the .CHARITY domain, such as: creating a site dedicated to an organization’s charitable activities, for use as a redirect to social platforms or to the main website, or for online promotional outreach and awareness. The .CHARITY domain can complement use of other Donuts TLDs such as .GIVES and .FOUNDATION.

Registrations of .CHARITY domain names in both the preceding sunrise and Early Access Program phases were brisk, reflecting the high interest and quality of this TLD.

About Donuts Inc.

Donuts simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market and own their digital identities. Donuts holds the world’s largest portfolio of new top-level domains. It offers a wide variety of clear and meaningful names for use as business identifiers (such as .ltd, .company), navigation (such as .careers, .support), in vertical markets (such as .photography, .cafe,  or .builders) or in broad-based generics (such as .social, .world or .live). Donuts provides its registrar / reseller customers with innovative services for the discovery, registration, usage and monetization of high-quality domain names. A wholly-owned subsidiary of Donuts, the registrar is one of the most admired brands in the domain name industry.