Introducing TrueName™ Solutions: Helping Web Enablers Meet Customer Demand for Domains

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Donuts is pleased to announce the launch of TrueName Solutions, a partnership program designed to help web enablers meet their customers’ domain needs and provide a smoother user experience.

Web enablers are platforms that provide website building products, services and tools (for example, wedding or e-learning website builders) that help entrepreneurs build and grow online businesses. Customers of web enablers need descriptive, memorable domain names for their new websites. TrueName Solutions fulfills this need by providing web enablers with the ability to offer domain names directly on their platform using best-in-class search technology that helps their customers find the best domain name for their businesses.

As a TrueName Solutions partner, a web enabler can become a one-stop shop, enabling customers to register a domain and automatically point it to the website they are building on the platform, which improves the user experience for their customers. 

Unlike traditional registrars and resellers, web enablers’ core business is the website, not domain names. TrueName Solutions, in partnership with registrar fulfillment partners, offers two implementation options – turnkey and custom – that web enablers can choose from, depending on what works best for their platform and business model. Both implementation options come with a domain pricing package that makes sense for the web enabler and their customers. 

Donuts is committed to offering innovative solutions to all web enablers by making descriptive domains accessible and affordable.  Visit TrueName.Solutions to learn more or contact your Donuts account manager to find out how TrueName Solutions might help you power web enablers.