Premium Domains – Maximizing the Business Opportunity

Donuts was founded on the idea that highly relevant domain names provide more choice for businesses and individuals to easily manage and amplify their digital identity. Our premium domain portfolio – which spans across more than 200 top-level domains – empowers your customers to invest in the best domain names available to showcase their brands and utilize valuable search keywords to drive more traffic to websites and other digital properties. Premium domains are a top priority for Donuts. We’re working hard to develop innovative marketing and pricing efforts so channel partners like you can sell more high-dollar names to customers who will use and renew them over the long-term.

During the past five years, more than 100 channel partners have sold over 250,000 premium names for more than $53 million in BIN first-year and renewal revenue. Thank you for your partnership! This early success tells us that your customers seek premium digital identities and are willing to pay more for the best names. Donuts has 1.8 million premium names still available, so we see a huge business opportunity for all retail partners to merchandise and promote higher ticket domains.

Donuts is working hard to foster premium domain sales growth through the channel. We constantly analyze performance data and make portfolio optimizations. Starting in October 2018 and throughout 2019 our premium team has been price testing our top performing TLDs. Adjustments to the portfolio, including rebates, have delivered positive results. We’re seeing a significant lift in sales volume and registrations by small businesses (versus domain investors) have increased from 35% to 50%, showing that end users will buy and use premium domains if the price is right. Donuts plans to wrap up our testing phase in Q3 this year and we look forward to announcing an optimized pricing and marketing event, scheduled to launch in Q4.

Donuts sincerely appreciates all of those channel partners who have embraced our premium domains, and look forward to working with even more of you in the coming months and years. Stay tuned for our promotion event details, learn more about the portfolio on our website, and follow us to keep up-to-date on the latest happenings with Donuts premium domain names.

Reach out to partners@donuts.email with any questions regarding our premium domain name portfolio.