Knowledge Base

Identity Digital Domain Trend Report: October 2022

In the month of October 2022, SLDs registered on Identity Digital TLDs were 17% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of October 2022

c.softwareaudio.news
dcg.globalinsider.news
bet.gamesio.engineer
keno.betlegal.news
ori.globalstock.studio
space.studiotulsa.news
sport.gamespsd.consulting
win.gamesop.social
afa.global88.casino
ipm.globaldone.deals

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold
Most Registered
SLD Keywords
.info
.live
.life
.world
.digital
.agency
.ltd
.studio
.email
.today(new)
vn.live
eagle.live
etv.live
fap.live
ka.live
qu.live
sba.live
sci.live
tracks.live
ucc.live
today
info
file
casino(new)
digital
online
first
home
letter
life

 and  indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
.live.live.live.ltd
.studio.digital.group.live
.llc.world.email.life
.company.guru(new).digital.world
.life.life.agency.group
.agency.ltd(new).world.email
.network.group.studio.mobi
.world.email(new).life.games(new)
.media(new).news.expert(new).pub

 and  indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Identity Digital Domain Trend Report: September 2022

In the month of September 2022, SLDs registered on Identity Digital TLDs were 21% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of August 2022

connect.videoanalytics.consulting
estate.agencyapp.news
sig.globalbillion.bet
bv.groupboston.news
think.greenbtc.news
um.groupcarolina.fitness
web.socialdigital.news
judeo.globaldrugsandalcohol.rehab
rrr.globalis.forsale
5v.videojobs.vet

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold
Most Registered
SLD Keywords
.info
.live
.life
.world
.digital
.ltd
.agency
.studio
.email(new)
.group
77.live
you.live
4m.live
qz.live
yo.live
don.live
air.live
challenge.live
codingbootcamp.live
dm.live
today
file(new)
info(new)
online
digital
letter
first
media
life
home

 and  indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
.live.digital.live.live
.studio.live.digital.ltd
.world(new).studio(new).email.life
.life.agency.world.group
.llc.life.agency.world(new)
.company.news(new).group.email
.network.company.studio.cool
.agency.world(new).life.mobi(new)
.group.group.ltd(new).pub

 and  indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

New social networks and new domains, the perfect match

Last week, we highlighted several ways that big brands and enterprises are using our new gTLDs in innovative ways. These companies have the infrastructure and resources to implement domain names in ways that can reach millions of users at once. But it’s not just enterprises that are innovating in the domain space. Smaller startup businesses and individuals have a lot of flexibility to take an idea and run with it quickly. That seemed to be the case a few months ago when a new concept in social networking captured the attention of the tech blogosphere and hundreds of thousands of people worldwide.

Mastodon is a new social network that is distributed and decentralized, which means no one entity runs the service. Instead, any individual with a server, some technical know-how, and a domain name can start an “instance” of Mastodon, operating their own little version of what is essentially a Twitter-like microblogging site. User accounts and data are effectively spread throughout the world, but are still connected to one another by the Mastodon platform. The idea of a decentralized social network is clearly very appealing to many, especially those with privacy and data security concerns; this past April, the number of users and servers skyrocketed.

Eugen Rochko, the software developer that built Mastodon, launched the service late in 2016, using the highly appropriate domain, Mastodon.social. As many of our partners and users have attested, startup companies are great candidates for new gTLDs, but the .SOCIAL story doesn’t end with Eugen’s Mastodon domain. In fact, new domains of all kinds are thriving among Mastodon’s enthusiastic fan base.

Each Mastodon server has a public-facing web page directing users to a login or sign-up form. Remember, unlike Facebook or Twitter, each server runs an independent version of Mastodon, so each of these web pages needs its own domain name—which in turn, becomes its “name” among users. A list at Mastodon.xyz shows the many creative domains that operators are coming up with, including everything from BookWitty.social, to Cybre.space, to Toot.cafe.

What quickly becomes clear going down this list of Mastodon servers is that new gTLDs have a significant presence. In fact as of the end of June 2017, Mastodon server names were spread fairly evenly between legacy TLDs (532), ccTLDs (507), and new gTLDs (501). Among new gTLDs, .SOCIAL is this most prevalent, with 82 Mastodon servers (5% of the total) using the extension, making it the fifth most numerous among all TLDs. Thanks in large part to Mastodon.social itself, the .SOCIAL TLD accounts for over 98,000 Mastodon users, the third most of any TLD. Among our own TLDs, .NINJA.ROCKS.LIVE.SOFTWARE.STUDIO, and even .ARMY are being used as Mastodon domains.

What does the popularity of new gTLDs on Mastodon mean? It could simply be that providers of Mastodon servers are more aware of new gTLDs themselves, and are using them at a higher rate than the general public. But a the broader picture suggests that younger, tech-savvy users are also more comfortable exploring non-Legacy TLD solutions for the myriad of ways domain names are being used in the modern web. Whether Mastodon itself can continue to thrive following its sudden popularity has yet to be seen, but the concept of distributed social networks is likely here to stay. If Mastodon is any indication, this could be good very news for new domains in the near future.

How brands are using our TLDs

Amazon’s purchase of Whole Foods for $14 billion last month was big news, both for the grocery and technology industries. The sale had an impact on domains, too, though on a smaller scale: For far less than $14 billion, Amazon bought up several grocery-related domains. The flurry of registrations highlights a domain name strategy that is clearly working for one of the world’s most valuable companies. Amazon is a singular, but by no means unique example of a big brand using domains—and our best-in-class TLD portfolio in particular—in innovative ways.

Like many other big brands, Amazon vigorously protects their trademarks in new gTLDs. They have registered hundreds of domains in our TLD portfolio alone, with second-level domains including “Amazon,” “Prime,” “Echo,” “Alexa,” and dozens of others. These domains appear in our broad, business-relevant domain extensions like .SALE, .VIDEO, and .GIVES, as well as more product-specific verticals like .FAMILY, .SOFTWARE, and with the purchase of Whole Foods, .MARKET.

Complementary Domains

What sets Amazon apart from many brands is that they are also very aggressive in putting their vast domain portfolio to active use, often redirecting their new domains to appropriate product pages, landing pages, and other web properties. This complementary domain strategy can make it easier to use dense websites with many pages and complicated navigation trees, a description which certainly fits Amazon’s flagship web property.

Amazon.dentist, for instance, takes you to the dental supplies category landing page, while Amazon.news is the download page for news and magazine apps in Amazon’s mobile ecosystem. Non-consumer-focused domains also find a use, with Amazon.pub redirecting to the division that works directly with authors, or Amazon.lawyer, which is a job listing for Amazon’s legal department. Amazon.reviews even goes to a collection of some of the funniest customer reviews their products have earned.

Branded Short Links are another way modern brands are employing domain names. Rather than rely on generic link shortening services, businesses can use their own name to share articles, sites, and links over social media. Not only do Branded Short Links increase engagement over their generic counterparts, but they are also one more way that brands can establish themselves as trusted authorities in consumers’ minds. While many brands have embraced Branded Short Links, few have unleashed their potential to the same degree that Microsoft has. Every time that a Microsoft brand tweets using their MSFT.social Branded Short Link, they are in effect getting a free advertisement for the Microsoft brand. When that ad gets multiplied over all of their properties and followers, the effect can be massive. Msft.social garnered 505 million potential impressions in the month of February 2017 alone!

Complementary domain strategies and Branded Short Links are just a couple of ways brands are using new domains today. Of course, more traditional uses for domain names—building a brand around a new company, maximizing the benefits of SEO, and offering an easy-to-remember call to action—all apply to new gTLDs as well. Big brands can’t afford to skimp on their online experience, and the best among them are adapting, and thriving in the world of new domains.

DomainSpotting: Personal Branding with new TLDs

Many businesses are founded with little more than an idea for a product or service. The brand—which is to say, the business’ name (and domain name)—comes later. But for many of the countless entrepreneurs in the world, the “product” is themselves, and the name is already a given. For these professionals, personal branding is about keeping their name as the centerpiece of the brand, because it’s their name that customers associate with trust and expertise. Our portfolio of new domain extensions are ideal for personal branding because they align with so many skills, professions, and identities such as .FAMILY, .ATTORNEY, .NINJA, and others you’ll see below. At the same time, common first and last names are often much easier to obtain than in legacy TLDs. On this personal branding edition of DomainSpotting, we have an industrial designer, a vlogger, a world-famous racing champion, and a pair of upbeat life coaches.


RyanWhite.STUDIO

Ryan White uses a dot Studio domain for his apparel design services

Convey the image of an entire firm with a .STUDIO domain

One-person businesses often have to project the image of a full-service firm, and that’s exactly what many individuals have in mind when they register a .STUDIO domain. For “Designer, Cyclist and Photographer” Ryan White, his background in athletic wear, menswear, and accessory design makes him a good fit as a hired gun for apparel makers. He’s so invested in RyanWhite.studio that his original domain, MrWhitesDesign.com, now forwards to his new site.


Amy.VIDEO

Amy Schmittauer, the Vlog Boss, uses Amy dot Video as a personally branded redirect

Amy Schmittauer managed to secure a very common, short first name for her domain

Vlogging has become an incredibly popular format for Youtubers because it’s in-the-moment and authentic in ways that traditional scripted or “reality” programs are not. For vloggers trying to engage with their audience, however, the call-to-action is often friendlier to their platform than to their own personal brand. For Vlogger Amy Schmittauer, instead of asking her followers to see her video archive at https://www.youtube.com/user/savvysexysocial, all she needs to utter is Amy.video.


Lewis.SOCIAL (Branded Short Link)

Lewis Hamilton uses a dot Social domain as a Branded Short Link to keep his millions of followers up to date

F1 racing champ, Lewis Hamilton, uses Lewis.social to keep his social media feed on brand

A personally branded domain name can be used for many things. Just ask three-time Formula One world champion Lewis Hamilton. As one of the most accomplished drivers in the sport, he has a large social media following (4.37 million on his Twitter account alone), and takes advantage of the spotlight by using Lewis.social as his short link, giving him free exposure for his own brand, rather than the brand of a generic short link provider.


BrianAndCarrie.LIVE

Brian and Carrie dish out life, love, and fitness advice on their daily live streams

Brian and Carrie get two personal brands for the price of one with their .LIVE domain

Personal branding doesn’t just have to be for individuals. For life/fitness/business coaches Brian and Carrie, their relationship is the brand, and they’re a package deal. Brian and Carrie stream live from Facebook every morning dishing out tips and affirmations to get the most out of life. Meanwhile, their blog posts, video archives, and more can be found at their digital home base, at BrianAndCarrie.live, a domain that keeps their brand up front with a catchy keyword TLD.


Have you seen other examples of new gTLDs in the wild? Send them to us at blog@donuts-news-staging.mystagingwebsite.com or post them yourself with the #DomainSpotting. See more examples of new domains at Showcase.NINJA.

No doubt about it, SEO.Consulting knows SEO

We’ve seen study after study confirming that new TLDs can rank just as highly as legacy domains in search engine results. But it always helps to hear those words directly from an SEO expert. That’s why we’re so pleased to talk with the SearchBrothers, whose new gTLD name— SEO.Consulting—is a vote of confidence for new domains, and leaves no doubt about what it is they do. As former senior members of the Google Search Quality team, founders Fili Wiese and Kaspar Szymanski have a deep knowledge of search engine rankings. We reached out to them with a few questions about the relationship between new gTLDs and SEO.


Tell us a bit about your business

SearchBrothers SEO Consulting was founded by two renowned SEO experts and former senior members of the famed Google Search Quality team – this is the team protecting Google Search from spammy results. It also educates webmasters on how to improve their websites to show up for more relevant queries, increasing their visibility, rankings and their online success in the process.

We started our search engine optimization consulting business in 2013, when we had both left Google. Nowadays, we strive to achieve similar goals for our clients, working together and assisting their online teams with growing the visibility of their websites in Google Search.

 

What SEO services do you offer?

At SearchBrothers, we offer a range of SEO Consulting services, such as SEO Audits, in-house SEO workshops, backlink risk analysis, Google penalty recovery and competitor analysis. We focus on enabling our clients to better manage their own SEO, on helping them to understand the risks their websites are exposed to and on improving their SEO strategies for increased visibility and profitability.

 

How did you hear about the .CONSULTING gTLD?

We are both frequent contributors to industry publications and seasoned speakers, regularly sharing our expertise with audiences at major search engine optimization and online marketing industry events such as BrightonSEO, SMX, Pubcon and UnGagged. Staying informed is a very important part of the game. From our point of view, having a clear picture of the industry’s recent developments and newest trends is a competitive advantage. We are also avid domainers, although that activity isn’t constantly in our focus as much as SEO is.

 

Why did you decide to register a .CONSULTING domain?

Since SearchBrothers focuses primarily on offering SEO Consulting services, it only made sense to register the domain SEO.Consulting. As it turned out, the domain name was available. And it is a great, great domain!

SEO experts Fili Wiese and Kaspar Szymanski are veterans from Google's Search Quality team

Fili Wiese and Kaspar Szymanski are veterans of Google’s Search Quality team

As SEO experts, what are your thoughts about new gTLDs?

We love them! Although it is true that from a Google organic search perspective, there is no boost in the search results to be expected from registering a new top-level domain, Google considers the domain names registered on new gTLDs the same as any other newly and not previously registered domain name on a legacy top-level domain.

From a brand perspective, we have seen great successes with descriptive and easy-to-remember new TLDs, especially when it comes to generating positive user signals, because the domain name can now be the primary keyword describing the business. So why not go with something shorter and that is easier to remember?

 

In what ways do you think you and your consulting business can benefit from a .CONSULTING domain name?

It is the shortest possible query matching our core business. The type in-traffic alone is a major benefit already, and we are certain that user acceptance will grow over time. New gTLDs will take the spotlight from currently more established domains and brands, such as .com keyword domains, which are still very popular at the moment. We are very optimistic in regard to the future prospect of .CONSULTING and similarly descriptive gTLDs.

 

Would you suggest other startups consider a new TLD?

Yes, but not only startups. Even established businesses can benefit from moving to a shorter and more descriptive domain name. It is important to note that established websites may take a temporary hit in SEO visibility when moving to a new domain, and the process can be quite complex. It is advisable to hire a SEO expert to assist you with the move.

When picking a new domain name, we do recommend having a keyword analysis done first to find out what primary keywords your users are using and which you should be targeting. This is extremely important when choosing a domain name because it’s going to be your brand and how people remember you!

Be sure to focus on the primary keyword, and do not get tempted to buy a cheap alternative which can be easily mistaken. For example, we would never brand our business “1seo.consulting” or “seos.consulting.” You should invest on the primary keyword instead.

If the desired domain name is already registered, check if it is for sale. Often, you can still buy the domain name for a cheap price. Contact the domain owner and start the negotiation.

Remember, your domain name can increase in value over time and it has the potential to make your business even more profitable and/or attractive to investors in the future. In the meantime, your new domain name will help your business grow as users are better able to remember it and click on it.


Send comments to blog@donuts-news-staging.mystagingwebsite.com