Knowledge Base

Identity Digital Domain Trend Report: October 2022

In the month of October 2022, SLDs registered on Identity Digital TLDs were 17% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of October 2022

c.softwareaudio.news
dcg.globalinsider.news
bet.gamesio.engineer
keno.betlegal.news
ori.globalstock.studio
space.studiotulsa.news
sport.gamespsd.consulting
win.gamesop.social
afa.global88.casino
ipm.globaldone.deals

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold
Most Registered
SLD Keywords
.info
.live
.life
.world
.digital
.agency
.ltd
.studio
.email
.today(new)
vn.live
eagle.live
etv.live
fap.live
ka.live
qu.live
sba.live
sci.live
tracks.live
ucc.live
today
info
file
casino(new)
digital
online
first
home
letter
life

 and  indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
.live.live.live.ltd
.studio.digital.group.live
.llc.world.email.life
.company.guru(new).digital.world
.life.life.agency.group
.agency.ltd(new).world.email
.network.group.studio.mobi
.world.email(new).life.games(new)
.media(new).news.expert(new).pub

 and  indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Identity Digital Domain Trend Report: September 2022

In the month of September 2022, SLDs registered on Identity Digital TLDs were 21% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of August 2022

connect.videoanalytics.consulting
estate.agencyapp.news
sig.globalbillion.bet
bv.groupboston.news
think.greenbtc.news
um.groupcarolina.fitness
web.socialdigital.news
judeo.globaldrugsandalcohol.rehab
rrr.globalis.forsale
5v.videojobs.vet

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold
Most Registered
SLD Keywords
.info
.live
.life
.world
.digital
.ltd
.agency
.studio
.email(new)
.group
77.live
you.live
4m.live
qz.live
yo.live
don.live
air.live
challenge.live
codingbootcamp.live
dm.live
today
file(new)
info(new)
online
digital
letter
first
media
life
home

 and  indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
.live.digital.live.live
.studio.live.digital.ltd
.world(new).studio(new).email.life
.life.agency.world.group
.llc.life.agency.world(new)
.company.news(new).group.email
.network.company.studio.cool
.agency.world(new).life.mobi(new)
.group.group.ltd(new).pub

 and  indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top-Level Domains Take Pop Culture Center Stage

Hip hop artist Future worked with Brooklyn-based creative collective MSCHF to create high demand for an upcoming album with a promotion based entirely on top-level domains.

Playing off the exact match to the album name, MSCHF built the website highoff.life which features 149 domains with the SLD “highoff”—most of which are Donuts TLDs. 

Only one of the domains has a leaked track from the album, “All Bad” featuring Lil Uzi Vert, leaving the audience to click each URL on their hunt for the hidden track.

The album, High Off Life, released May 15. As of May 21, Billboard.com reports that the album is on course to become number 1 on the Billboard 200 chart.

Huge Reach for Donuts Top-Level Domains

The immersive landing page experience reached millions of fans through the social channels of key artists and received third party media coverage by pop culture publications including Hypebeast and Uproxx. The wide reach generated awareness of gTLD extensions for all Donuts’ vertical categories.

The highoff.life landing page experience was promoted on Instagram by Future Travis Scott and YungBans promoted the highoff.life landing page on Instagram to their combined 45.3M followers. Future and Lil Uzi Vert promoted it on Twitter to their combined 3M followers, drawing 28K likes and 3,300 retweets.

Pop Culture Social Proof

Future’s highoff.life promotion was a collaboration with MSCHF, who recently closed 12M in investor funding. 
The iconic agency, known as “culture bandits,” boasts a cult following for their quirky, mold-breaking marketing and product releases, such as the recent jesus.shoes and boomer.email. MSCHF products and campaigns have been featured in New York Times, Washington Post, BBC News, Business Insider, Vice, USA Today, NR, Late Night with Seth Meyers, Esquire, Complex, Hypebeast, Highsnobriety, Bloomberg, Marketwatch, and more.

In addition to favoring gTLDs in their launches (or “drops”), MSCHF uses the non legacy .xyz and .app extensions for their web sites. 

This movement is strong social proof about the upswing in gTLD use in popular culture. It’s a trend that the domain industry, brand builders and forward-thinking businesses should be watching closely in order to stay relevant with their audiences.

To learn more about the Donuts top-level domain portfolio, visit Donuts.Domains