Knowledge Base

Identity Digital Domain Trend Report: February 2023

In the month of February 2023, SLDs registered on Identity Digital TLDs were 27% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of February 2023

p.zonepay.green
san.globalbe.realty
cs.gamesmercado.global
fl.studiochat.bet
jk.grouphello.global
rh.grouphouse.band
srm.globaljam.studio
thebest.lawyernano.games
gnp.globalschool.pet
arcade.newsnewmexico.legal

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold		Most Registered
SLD Keywords
.info
.live
.life
.world
↑.digital
↓.today
.agency
.studio
.email
↑.fyi(new)		sal.live
channel.live
68.live
rg.live
tor.live
wdc.live
avl.live
cz.live
egg.live
ggc.live		↑info
↑file(new)
↓online
↓digital
↓tech
↑health
↓home
↓media
↓best
↓life

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
.live.live↑.live.live
.studio↑.digital↑.world↑.ltd
.llc↓.world↓.digital↓.life
.company.life↑.email.world
.agency↑agency(new)↑.studio↑.email
.life↓.group↑.group↑.mba(new)
.network↑.social↑.life↑.chat(new)
.group↑.company(new)↓.agency↓.group
↑.games(new)↓.bio↑.academy(new)↓.plus

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Identity Digital Domain Trend Report: January 2023

In the month of January 2023, SLDs registered on Identity Digital TLDs were 29% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of January 2023

cpa.llcinjury.expert
homes.globalmr.studio
b.computerreal.llc
t.healthcarechicago.pub
98.gameshg.group
bit.softwareat.fan
craft.studioenigma.global
jl.groupleaders.global
trading.liveafrica.news
emb.globalaustin.pub

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold		Most Registered
SLD Keywords
.info
.live
.life
.world
↑.today
↓.digital
.agency
↑.studio(new)
.email
.ltd		trading.live
gr.live
blackfriday.live
sutton.live
cab.live
noble.live
onlinecourses.live
onn.live
stella.live
aqd.live		↑digital
online
↑tech
↑home
↑life(new)
↑media
best
↓info
↑group
↑health

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
.live.live↑.digital↑.live
.studio.world↓.live.↓life
↑.llc.digital↑.world↑.ltd
↑.company.life↑.agency↑.world
↑.agency.group↓.email.group
↑.life↑.bio↑.studio.email
.network↑.studio(new)↓.group↑.plus(new)
↑.group(new)↑.social(new)↑.life(new).mobi
↑.media(new)↑.news(new)↓.social↑.red(new)

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Identity Digital Domain Trend Report: December 2022

In the month of December 2022, SLDs registered on Identity Digital TLDs were 28% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of December 2022

black.creditcardsc.group
gold.creditcardsocial.live
platinum.creditcardthe.video
silver.creditcardadmiral.group
db.groupbender.global
gc.groupconcept.global
if.grouplfg.global
nd.groupppm.global
pi.groupbanking.services
sc.gamesaudit.green

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold		Most Registered
SLD Keywords
.info
.live
.life
.world
↑.digital
↑.today(new)
↑.agency
↑.software(new)
↑.email
↓.ltd		social.live
bat.live
dx.live
btv.live
bye.live
cricketscore.live
ew.live
nl.live
pit.live
ski.live		↑works
↑online
digital
↑france(new)
↓info
↑travail(new)
↑best
↓home
↓tech
↓media

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
↑.live.live.live↑.life
↑.studio↑.world↑.digital.voto
↓.social↓.digital.email.live
↑.llc↓.life↓.social↓.ltd
↑.company↑.group↓.group↑.group
↓.agency↑.gold(new).world↑.email(new)
↑.network(new)↑.farm(new).agency↓.world
↓.life↑.company(new)↑.studio↑.mobi(new)
↑.email(new)↑.bio(new)↑.academy(new)↑.cool(new)

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Identity Digital Domain Trend Report: November 2022

In the month of November 2022, SLDs registered on Identity Digital TLDs were 26% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of November 2022

mp.ltdodyssey.global
start.globalforex.news
dm.ltdinvesting.news
legal.videomw.live
mega.marketorz.live
pe.ltdpodcast.lawyer
pvp.gamesv.video
universe.globalvideo.video
alliance.globalwatch.news
church.globalzl.ltd

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold		Most Registered
SLD Keywords
.info
.live
.life
.world
↑.social(new)
↓.digital
.ltd
↓.agency
↑.football(new)
↓.email		mw.live
orz.live
buzz.live
christian.live
cup.live
eat.live
forever.live
mcf.live
mandu.live
ao.live		↑info
↑file
↑digital
↑online
↑media(new)
↑super(new)
↑home
↑tech
↑best(new)
life

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
↑.social(new).live.live.ltd
↓.live.digital↑.social(new)↑.voto(new)
↓.studio↑.life.email↓.live
↑.agency↑.global(new)↓.group.world
↓.llc↑.social(new)↓.digital↓.life
↓.life↓.world.world↓.group
↓.company↑.tools(new)↓.agency↑.cool(new)
↓.network↑.solutions(new).life↑.plus(new)
.media↓.group↓.studio.pub

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Identity Digital Domain Trend Report: October 2022

In the month of October 2022, SLDs registered on Identity Digital TLDs were 17% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of October 2022

c.softwareaudio.news
dcg.globalinsider.news
bet.gamesio.engineer
keno.betlegal.news
ori.globalstock.studio
space.studiotulsa.news
sport.gamespsd.consulting
win.gamesop.social
afa.global88.casino
ipm.globaldone.deals

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold		Most Registered
SLD Keywords
.info
.live
.life
.world
.digital
↑.agency
↓.ltd
.studio
.email
↑.today(new)		vn.live
eagle.live
etv.live
fap.live
ka.live
qu.live
sba.live
sci.live
tracks.live
ucc.live		today
↑info
↓file
↑casino(new)
digital
↓online
first
↑home
↓letter
↓life

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info.info
.live↑.live.live↑.ltd
.studio↓.digital↑.group↓.live
↑.llc↑.world.email.life
↑.company↑.guru(new)↓.digital↑.world
↓.life.life.agency↓.group
↑.agency↑.ltd(new)↓.world.email
.network↑.group.studio↑.mobi
↓.world↑.email(new).life↑.games(new)
↑.media(new)↓.news↑.expert(new).pub

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Identity Digital Domain Trend Report: September 2022

In the month of September 2022, SLDs registered on Identity Digital TLDs were 21% shorter than .com domain registrations.

Top 20 Premium Domains Registered In The Month of August 2022

connect.videoanalytics.consulting
estate.agencyapp.news
sig.globalbillion.bet
bv.groupboston.news
think.greenbtc.news
um.groupcarolina.fitness
web.socialdigital.news
judeo.globaldrugsandalcohol.rehab
rrr.globalis.forsale
5v.videojobs.vet

Ranked in order of retail sale price.

Top 10 TLDsTop 10 .live Premium
Domains Sold		Most Registered
SLD Keywords
.info
.live
.life
.world
.digital
.ltd
↑.agency
↑.studio
↑.email(new)
↓.group		77.live
you.live
4m.live
qz.live
yo.live
don.live
air.live
challenge.live
codingbootcamp.live
dm.live		today
↑file(new)
↑info(new)
↓online
↓digital
↓letter
↓first
media
↓life
↓home

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top TLD By Geographic Region

North AmericaSouth AmericaEMEAAPAC
.info.info.info↑.info
.live.digital.live↓.live
.studio.live↑.digital↑.ltd
↑.world(new)↑.studio(new)↑.email↑.life
↑.life↑.agency↓.world.group
↓.llc↓.life↑.agency↑.world(new)
↓.company↑.news(new)↑.group↑.email
↓.network↑.company↓.studio.cool
↓.agency↑.world(new)↓.life↑.mobi(new)
↓.group↓.group↑.ltd(new).pub

↑ and ↓ indicates increase or decrease in rank from previous month.
(new) indicates a new entry to the list in comparison to the previous month.

Top-Level Domains Take Pop Culture Center Stage

Hip hop artist Future worked with Brooklyn-based creative collective MSCHF to create high demand for an upcoming album with a promotion based entirely on top-level domains.

Playing off the exact match to the album name, MSCHF built the website highoff.life which features 149 domains with the SLD “highoff”—most of which are Donuts TLDs. 

Only one of the domains has a leaked track from the album, “All Bad” featuring Lil Uzi Vert, leaving the audience to click each URL on their hunt for the hidden track.

The album, High Off Life, released May 15. As of May 21, Billboard.com reports that the album is on course to become number 1 on the Billboard 200 chart.

Huge Reach for Donuts Top-Level Domains

The immersive landing page experience reached millions of fans through the social channels of key artists and received third party media coverage by pop culture publications including Hypebeast and Uproxx. The wide reach generated awareness of gTLD extensions for all Donuts’ vertical categories.

The highoff.life landing page experience was promoted on Instagram by Future Travis Scott and YungBans promoted the highoff.life landing page on Instagram to their combined 45.3M followers. Future and Lil Uzi Vert promoted it on Twitter to their combined 3M followers, drawing 28K likes and 3,300 retweets.

Pop Culture Social Proof

Future’s highoff.life promotion was a collaboration with MSCHF, who recently closed 12M in investor funding. 
The iconic agency, known as “culture bandits,” boasts a cult following for their quirky, mold-breaking marketing and product releases, such as the recent jesus.shoes and boomer.email. MSCHF products and campaigns have been featured in New York Times, Washington Post, BBC News, Business Insider, Vice, USA Today, NR, Late Night with Seth Meyers, Esquire, Complex, Hypebeast, Highsnobriety, Bloomberg, Marketwatch, and more.

In addition to favoring gTLDs in their launches (or “drops”), MSCHF uses the non legacy .xyz and .app extensions for their web sites. 

This movement is strong social proof about the upswing in gTLD use in popular culture. It’s a trend that the domain industry, brand builders and forward-thinking businesses should be watching closely in order to stay relevant with their audiences.

To learn more about the Donuts top-level domain portfolio, visit Donuts.Domains. 

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