Announcing: upcoming launch of .WATCHES TLD

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Identity Digital is excited to announce the upcoming launch of the new .WATCHES TLD! 

.WATCHES is the TLD for watch connoisseurs. Whether showcasing a collection of one-of-a-kind timepieces or advertising a custom watchmaking business, a .WATCHES domain instantly conveys their passion and expertise to other watch aficionados. 

Domain sellers can reach this audience by offering .WATCHES as soon as it is available. Notes on launch timing:

Production Phase dates for .WATCHES

(all phase changes take place at 16:00 UTC)

Production PhaseStartEnd
SunriseMarch 28thMay 27th
Early Access Program (EAP)May 31stJune 7th
ClaimsMay 31stAugust 30th
General Availability (GA)June 7th

Please refer to our .WATCHES marketing asset kit to find TLD positioning and logos to use on your site at launch. For any questions regarding this launch, please contact your Account Manager or reach out to