Anguilla and Identity Digital Boost .ai Revenue with Auctions and DropZone Features

The Government of Anguilla (GOA) continues to see significant revenue growth from its partnership with Identity Digital in managing the .ai top-level domain (TLD). By optimizing domain auctions and introducing DropZone (a drop-catching platform), GOA is expanding its monetization strategies with Identity Digital, ensuring that .ai remains a valuable and sustainable digital asset. These enhancements not only bolster Anguilla’s digital presence but also create enhanced revenue streams that position .ai for long-term success.

‍Daily Auctions: Transformative for .ai

Auctions have been a key revenue driver for .ai, generating over $600,000 since the first optimized auctions under Identity Digital management closed on February 25, 2025. To further scale growth, Identity Digital transitioned from monthly to daily auctions, increasing participation and accessibility for buyers worldwide. This shift has already had a measurable impact, with auctions now accounting for a 20% increase in gross weekly .ai revenue.

Key auction enhancements include:

• Optimized User Experience: The optimized auction platform has been designed with an intuitive interface, making it easy for participants to navigate, place bids, and stay engaged throughout the process.
• Expanded Reach: With excellent accessibility, the auction platform attracts a broader range of investors and businesses, increasing competition and driving higher value for .ai domains.
• Improved Revenue Share: GOA now receives a large percentage of auction proceeds, ensuring that the growth of .ai continues to directly benefit the economy.
• Seamless Integrated Platform: By leveraging our auction platform, the process has become efficient and scalable, enabling a smooth experience for buyers.
• Refreshed Daily Inventory: Continuous auction events keep domain name buyers engaged and drive demand for .ai domains, while daily inventory refreshes foster ongoing participation and ensure a constant revenue stream for the GOA.

DropZone: A Smarter Way to Capture Expiring .ai Domains

Beyond auctions, Identity Digital has introduced DropZone, a powerful drop-catching platform that simplifies access to expiring .ai domains. If a domain doesn’t sell at auction, it seamlessly moves into DropZone, where registrars can bid in a Dutch auction format, with prices gradually decreasing over a 14-day expiration window.

DropZone offers several benefits that make it a valuable tool for registrars. This includes more standardization and predictability with a dedicated one-hour daily bidding window, and enhanced reporting for better visibility into expiring domains. DropZone also gives all registrars equal opportunity to acquire the expansive inventory of expiring domains, and seamlessly integrates with Identity Digital so partners can use their existing credentials to access DropZone.

DropZone further strengthens GOA’s ability to maximize the value of .ai and ensure that expiring domains are efficiently reallocated to buyers who recognize their strategic value.

Looking Ahead: The Next Phase of .ai’s Growth

The .ai TLD continues to grow at an impressive pace, with Identity Digital’s strategic management driving a 60% year-over-year increase of registration revenue. As demand for .ai domains rise, GOA and Identity Digital are focused on refining auctions and making it easier to access expiring domains, ensuring .ai remains a valuable digital asset. 

Identity Digital is committed to ongoing innovation, enhancing security, accessibility, and monetization strategies. These efforts not only support GOA’s continued revenue growth but also strengthen .ai’s position as a leading domain in the AI-driven evolution.