3 Steps to Seamlessly Integrate Domain Reselling for SaaS Platforms

When helping your customers stand out feels harder than ever, offering unique top level domain (TLD) names could be the advantage your platform needs to enhance their digital presence and make deeper, more meaningful connections.

This creates an opportunity for SaaS platforms like yours to diversify offerings and add value to your brand through domain reselling. By offering domain services, you can capitalize on the growing digital landscape to deliver more value to your users and create new revenue streams. With an estimated 431.8 million domain registrations in 2022 and projections rising steadily to 745.5 million by 2030,¹ the demand for descriptive TLDS like .solutions, .global, and others, as well as more traditional TLDs like .com and .biz, is expanding. 

Customers are looking for alternative TLDs, and you can make it easy for them to acquire them while also helping to boost your revenue, customer experience, and business value.

Ready to take advantage of this opportunity? Here’s how to integrate domain reselling into your SaaS platform in three simple steps.

The opportunity to transform your SaaS platform with domain reselling

Domain reselling isn’t just a way to unlock a new revenue stream—it’s a strategic enhancement that can differentiate your SaaS business and strengthen your value proposition.

3-step process to implement Name.com’s reseller solutions

When you’re ready to tap into the growing domain market, follow these three simple steps to get started:

1. Seamlessly integrate domain reselling into your platform

In order for your customers to easily register and manage domains within your platform, you’ll need to implement a seamless interface. Name.com offers two flexible integration options: Application Programming Interfaces (APIs) or iFrame solutions.

• APIs support maximum integration into your existing flow, allowing you to create a custom engine based on the registrar’s domain name services. This way, customers can find, purchase, and manage their domain names on your platform. However, APIs are somewhat technical to implement.

• iFrame is straightforward to implement, simply embedding a registrar’s domain reselling functionality directly into your SaaS platform. You insert the iFrame code into your interface, and you’re ready. This is a fast and cost-effective option to get you started, but it offers more basic functionality and less customization than APIs.

Your decision will depend on your available resources and long-term goals—API is ideal for full integration and customization, while iFrame works if you want a quick implementation. Regardless, the two options keep domain registration within your platform, ensuring a smooth user experience and conversion process.

2. Offer descriptive domains for maximum impact

As mentioned, descriptive domains like .business, .technology, .world, and .consulting are becoming popular as brands and entrepreneurs seek more authentic, memorable digital identities. By incorporating domain reselling, you can offer your customers an easy way to secure these valuable digital assets. 

Unlike traditional domains, these TLDs are business- or industry-specific, meaning you can target a wider audience. For example, domains like .business and .technology can cater to SaaS companies or tech-focused businesses, while .consulting is ideal for platforms serving professional service providers. Domains like .global, .digital, and .world help modern, digital-first brands stand out online, making them especially attractive to Gen Z customers and forward-thinking businesses. 

Infographic Box: Domain Examples for SaaS Businesses

Explore These Descriptive Domains for Your SaaS Platform:

3. Boost revenue and conversions

Domain reselling allows you to differentiate your SaaS product and increase its business value. As a result, you can boost your profits through direct domain sales, domain renewals, upselling opportunities, and customer acquisitions

For instance, if your SaaS platform offers a freemium model, integrating domain reselling can convert your free users into paying customers. Plus, because customers can register and manage their domains directly on your platform, you’ll likely see increased retention as they continue to engage with your services. 

Each new domain registration can help add a steady stream of recurring revenue, and it opens the door for cross-selling related services like SSL certificates, DNS management, web or app development, and SEO services.

Integrating domain reselling into Your SaaS platform with Name.com

While domain reselling is a lucrative opportunity for SaaS platforms, its success hinges on your choice of reseller partner. You want to support your customers in growing their digital identities and branding, so picking a reliable partner is crucial. Here are some factors to consider:

• Premium Domain Selection – Partnering with Name.com gives you access to Identity Digital’s extensive portfolio of descriptive domains, offering your customers a premium selection of industry-specific and personalized options that help build strong digital identities.
  
  
• Easy Integration – Ensure your partner provides an easy-to-implement solution. For example, Name.com supports API and iFrame integrations, making it straightforward to embed domain reselling into your platform with minimal friction.
  
  
• Scalable and Secure – Your partner's domain engine must be capable of scaling with your platform’s growth while maintaining robust security to protect customer data and support increased search and registration volumes.

Integrating domain reselling through Name.com allows you to drive business value, improve customer satisfaction, and open new revenue streams. Ready to take the next step? Contact Name.com to start implementing domain reseller solutions on your SaaS platform today.

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Sources: 

1. Yahoo! Finance. Global Domain Names Strategic Market Report 2023-2030 - U.S. Market is Estimated at 131.8 Million Domain Names Registered, While China is Forecast to Grow at 12% CAGR. www.finance.yahoo.com/news/global-domain-names-strategic-market-003000342.html‍
2. Identity Digital. 5 Reasons to Consider Becoming a Domain Reseller in 2024. www.identity.digital/newsroom/5-reasons-to-consider-becoming-a-domain-reseller-in-2024‍
3. Name.com. 3 Easy Ways to Get Started Reselling Domains. www.name.com/blog/3-easy-ways-to-get-started-reselling-domains‍
4. Name.com. Domain Reselling via API vs. an iFrame: What’s the Difference? https://www.name.com/blog/domain-reselling-via-api-vs-iframe