Understanding 10DLC Regulations: What Your Business Needs to Know

Did you know that up to 40% of Application-to-Person (A2P) SMS marketing campaigns are rejected due to the lack of 10DLC-compliant websites?

As a Campaign Service Provider (CSP), your clients trust you to deliver messages to their audience seamlessly. But when carriers block SMS campaigns due to standardization issues, it’s you who usually has to deal with the fallout. Every rejection means more support tickets, increased frustration, and even the risk of losing valuable business relationships. 

But here’s the great news: there’s a simple and cost-effective solution to sidestep this challenge.  Identity Digital and Name.com’s SMS Instant Site helps businesses effortlessly create websites that meet the 10DLC standard, ensuring campaigns meet carrier standards and, therefore, run without a hitch.

Here’s everything you need to know.

The Growing Need for SMS Standardization

SMS marketing has become a powerful tool for brands to connect with their audiences and drive engagement. However, as more businesses tap into this powerful channel, regulatory scrutiny has intensified to prevent its misuse and protect consumers from issues like spam and privacy violations.

At the heart of this growing regulatory focus is 10DLC (10-Digit Long Code) — a messaging standard introduced by carriers to bring structure and order to A2P messaging, which many businesses use for consumer marketing. 10DLC aims to enhance trust in SMS communication by curbing spam and ensuring that customers receive only valuable, verified messages from legitimate companies. 

Today, 10DLC standards compliance is mandatory for businesses using SMS marketing, especially for high-volume campaigns. Skipping out on standardization can have serious consequences for CSPs and businesses alike, including:

• Campaign rejections or message blocking
• High support costs from customer complaints about failed messages
• Customer churn

Businesses and CSPs can, of course, avoid these pitfalls by making sure their campaigns meet the necessary standards. However, sometimes this is often easier said than done.

For instance, one of the key 10DLC requirements for campaign approval is a business website with a published privacy policy. Many businesses, however — especially small ones — lack the resources to build such a website quickly and efficiently. 

This is where Identity Digital and Name.com’s SMS Instant Site can help. 

Solution: SMS Instant Site Integration

SMS Instant Site is an affordable, easy-to-use solution that takes the hassle out of 10DLC standardization. More specifically, this tool allows businesses to quickly create a website that meets all 10DLC requirements, ensuring their SMS campaigns get approved without delays.

Here’s what makes SMS Instant Site stand out:

• Fast & affordable setup: Launching a website that meets the standard is as simple as a few clicks. For just $99 a year, you can offer or have a functional website live in minutes, with no coding or design expertise required. 
• Compliance ready: Each site comes pre-configured with essential 10DLC compatibility features, including privacy policies and HTTPS security, increasing the likelihood of carrier approval.
• Professional domains: Your clients can choose custom domains that reflect their brand identity. A strong brand identity builds trust and credibility with their customers.

How it Works

Getting started with SMS Instant Site is easy. Here’s what to do: 

1. Select a domain: Businesses choose a domain that reflects their brand identity.
2. Enter business details: They fill in essential information to personalize their site.
3. Complete checkout: After a simple checkout process, a website is generated instantly — with all the necessary features to ensure 10DLC compatibility.

Benefits for SMS Platforms

Integrating SMS Instant Site into your CSP not only simplifies compatibility but also drives tangible business advantages. Here are the primary benefits of integrating SMS Instant Site into your CSP:

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• Increased revenue: SMS Instant Site removes a major operational hurdle, enabling you to help more customers successfully launch their campaigns. That means more billable services and, consequently, more revenue for the platform.
• Enhanced customer satisfaction: Reducing campaign rejections leads to happier, more satisfied customers who are more likely to renew and continue using your platform's services.
• Lower operational costs: SMS Instant Site minimizes the number of campaign rejections by streamlining 10DLC compatibility. That means fewer customer complaints, which cuts support costs and frees up resources for other priorities. 

Benefits for Small Business Owners

SMS Instant Site offers end customers a streamlined solution to simplify standards implementation and thus ensure campaign approval and success. Here are the advantages of leveraging this tool: 

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• Fast and easy set up: SMS Instant Site allows businesses to set up a fully functional and compatible website in minutes, with no requirement for extensive technical skills. 
• Assured compliance: SMS Instant Site automatically includes critical compatibility elements, such as privacy policies and HTTPS security, which reduces the risk of campaign rejections. 
• Better campaign performance: Abiding by the 10DLC framework reduces campaign interruptions, leading to more effective marketing efforts that reach the intended audience without delay.
• Professional appearance: A custom domain and secure website convey professionalism and credibility. Customers are more likely to trust and engage with such a business. 

In a nutshell, a professional, compliant website provided through SMS Instant Site enables businesses to streamline SMS marketing efforts, build trust with customers and maximize engagement.

Why Partner with Identity Digital and Name.com?

Identity Digital is a trusted expert in digital identity solutions with over 14 years of industry experience. Alongside our sister brand, Name.com, we’ve helped hundreds of companies overcome operational challenges through our innovative and reliable solutions.

SMS Instant Site is designed to integrate seamlessly with your SMS platform, creating a co-branded experience that adds value for customers while ensuring a smooth onboarding process.

Our commitment to your success doesn’t stop with integration. We provide ongoing support and resources to help you continuously deliver superior services to your customers, and they receive the best possible experience every time.

Ensure your SMS campaigns run smoothly and reach the right audience without disruption. Partner with Identity Digital and Name.com for a fast, compatible website solution through SMS Instant Site. Together, we provide the tools and support to help you enhance your messaging strategy while delivering value to your customers.

Contact us today to learn more about integrating SMS Instant Site into your platform and driving better results for your business.