Our Story

Let's get to know each other.

We’re Identity Digital.

But you might’ve known us before as Donuts and Afilias.

When we started Donuts in 2010, there was only so much space up for grabs on the internet. But when ICANN (the organization that coordinates how domain names come to life) broadened the internet to include more generic top-level domains, we jumped at the chance to bring our registrar partners—and their customers—a way to elevate their digital identities. We wanted to expand and connect the online world.

Since then, we’ve worked with hundreds of top registrars to bring domain names and related technologies to people wanting to build, market, and own their online presence. This includes Name.com, our very own registrar that makes domain registration even simpler—from domain and email management to website hosting and building.

Now, we’ve acquired Afilias, one of the original global leaders in advanced registry services. With a legacy that reaches back to 2000, when .info was first registered, Afilias brings secure, reliable, and lightning-fast registrations (not to mention even more domains) to our collective offering.

Today, we’re Identity Digital. By combining Donuts’ breadth of offering with Afilias’ long-time industry expertise, every facet of our business works seamlessly to manage our domains and others’. Together, we get great domains into the hands of customers who are ready to build their authentic digital identity.

Core values

We are innovative
We act with integrity
We are driven to succeed
We have a growth mindset
We work as one team

We never stop seeking what is next. We challenge the status quo, solving for what’s to come—and imagining what’s possible for our business and our partners tomorrow.

We do the right thing. Every time. In every situation. We own our mistakes and lead with empathy, investing in our team members and our communities.

We boldly pursue excellence and harness our tenacity and confidence to face challenges head-on, viewing them as opportunities to learn and grow.

We embrace change, tackle everything we do with energy and enthusiasm, and keep a positive perspective in our dynamic environment.

We work together and think differently, creating a flexible and inclusive space for people of all backgrounds to thrive through honest communication, personal growth, and shared success.

For a company to truly stand out, you must be good at everything—how you treat your employees, customers, suppliers, and product. There must be success in the entire ecosystem—not just for the self or the company alone. At Identity Digital, I strive for this—and we strive for it as a company.
Akram Atallah, CEO

Our team

Akram J. Atallah
CEO
Akram J. Atallah
CEO

Akram joins Identity Digital from ICANN, the Internet Corporation for Assigned Names and Numbers, where he served as the first president of ICANN’s Global Domains Division and oversaw the management of generic domain operations, domain name industry engagement, and web services. Previously, Akram served as ICANN’s Chief Operating Officer. Akram’s diversified technology experience runs the gamut from engineering to operations to product development and marketing. Before ICANN, he was Chief Operating Officer at CoreObjects Software, an engineering services start-up. Prior to CoreObjects, he was General Manager of the Broadband Access business unit at Conexant, and before that, he was the General Manager of its Universal Access business. His accomplishments at Conexant included increasing business unit revenue to more than $800 million, improving profit margins, transforming the marketing and engineering functions, and strengthening its position as a global market leader. Akram holds a Master’s degree in Business Administration, a Master’s in Electrical Engineering, and a Bachelor’s degree in Electrical Engineering and Computer Science from the University of Colorado at Denver. He is trilingual in English, Arabic, and French.

Randy Haas
EVP & Chief Financial Officer
Randy Haas
EVP & Chief Financial Officer

Randy serves as Identity Digital’s EVP & Chief Financial Officer and has over 30 years of financial leadership experience, largely in internet-based businesses and technology. He most recently served as CFO of Rhapsody/Napster where he led the company's strategy transformation, raised capital, and significantly improved profit. Prior to Napster, he had a long career at Microsoft, including serving as General Manager/CFO of the Internet Advertising Business Group with over $4B of revenue. He also held senior leadership roles in Finance for the Sales and Marketing and internet platform areas. Randy holds a Bachelor of Business Administration degree from the University of Wisconsin at Eau Claire.

Ram Mohan
Chief Strategy Officer
Ram Mohan
Chief Strategy Officer

A seasoned executive with a strong strategy orientation, Ram works closely with the CEO, board members, and executives to achieve Identity Digital’s long-term vision. Ram served as COO and co-founder at Afilias, acquired by Donuts in 2020, where he launched the .INFO, .ORG and .IO registries, building the world’s second-largest domain name registry.

Ram’s previous positions include Co-Founder of TurnTide (acquired by Symantec 2001) and COO of Infonautics (publicly traded Ed-Tech company). His board positions include Global Commission on the Stability of Cyberspace (GCSC) and ICANN (2008-2018). Ram also co-founded ICANN’s Security and Stability Advisory Committee (SSAC).

He is an inventor of nineteen U.S. patents in Internet technology, recipient of InfoWorld's 'Premier 100 Technology Leaders' award, a CIO100 honoree, and Guinness World Record holder (2018).

Ram enjoys running (7 marathons and counting), playing with his two girls, and living with his wife in picturesque Bucks County, Pennsylvania.

Kim Cannon
Chief People Officer
Kim Cannon
Chief People Officer

As Chief People Officer, Kim acts as a culture guardian, leads the People team, manages facilities, and oversees Identity Digital’s Corporate Social Responsibility programs.

Kim has a proven track record within public and private companies at various stages of growth and maturity, building and developing successful teams and healthy cultures. She is an influencer and coach with the determination, strength, and vulnerability to lead during challenging times and through complex situations.

Prior to joining Identity Digital, Kim held CPO and Sr. Leadership roles with notable companies in the Pacific Northwest, including Microsoft, T-Mobile, Washington Mutual, TrueBlue, and Holland America. She has a Bachelor of Science in Business Administration from Marquette University.

When she is not working, she enjoys time with her husband and grown children, baking, playing games, or getting lost in a jigsaw puzzle.

Alvaro Alvarez
EVP, General Counsel, and Secretary
Alvaro Alvarez
EVP, General Counsel, and Secretary

Alvaro leads Identity Digital’s global legal, compliance and policy teams and counsels the company on its most important strategic initiatives. Alvaro has over twenty-five years of experience working with Internet-focused enterprises, including over a decade with Identity Digital, where he has helped build its core businesses and expand its reach via acquisition and internal development.

Prior to Identity Digital, Alvaro represented early-stage, private, and public companies as a senior International Business associate at Perkins Coie LLP. Alvaro received his undergraduate degree from Georgetown University and his Juris Doctor from the University of Michigan Law School. Alvaro also studied law at the University of Paris II (Panthéon-Assas) and the University of Havana, Cuba, and pursued coursework at the University of London (King’s College) and the London School of Economics. Outside of work, Alvaro defies weather forecasts and footwear conventions on sunrise runs and has conscripted his family to help him build the perfect playlist.

Mina Neuberg
Chief Marketing Officer
Mina Neuberg
Chief Marketing Officer

Mina Neuberg is the Chief Marketing Office of Identity Digital. With the support of her team, she creates marketing strategies, programs, and initiatives to help bring authentic digital identities to people and businesses everywhere. Mina brings expertise in consumer understanding, brand strategy, data-driven storytelling, and marketing analytics.

Before Identity Digital, Mina led the marketing teams in various industries, from for-profit education to product development firms. She has also led strategy consulting projects in branding, consumer insights, pricing, interactive strategy, and strategic integration.
Mina is a double Bruin with a BA and MBA from UCLA.

Mina is ever-curious about people, cultures, and places and loves to travel.

Pete Fox
Chief Information Officer
Pete Fox
Chief Information Officer

Pete brings over 30 years of experience as a growth and turnaround leader, successfully transforming various domestic and international organizations. Most recently, as CIO, he helped transform CIBT into the largest and most well-established travel visa and passport company globally by spearheading the company’s immigration practice expansion and performing due diligence on over 60 successful acquisitions. Before CIBT, serving as Network Solutions’ SVP of engineering, product development, and M&A, Pete led two major acquisitions and helped sell the company twice. He also held senior leadership positions at Lockheed Martin and General Electric. Pete’s extensive experience includes leading and developing large-scale distributed network applications, web-based applications, and global marketing and e-commerce products. He holds a Bachelor’s and a Master’s degree in Electrical Engineering from Virginia Tech.

Matt Overman
Chief Revenue Officer
Matt Overman
Chief Revenue Officer

As Chief Revenue Officer, Matt oversees sales and registry growth. Matt has been a highly respected leader in the domain industry for nearly 15 years. Before Identity Digital acquired registry Rightside, Matt led Rightside’s monetization and premium domain sales business. Previously serving as General Manager of NameJet, he established it as the premier auction marketplace in the domain name industry. Prior to joining Rightside, Matt started his career by working in advertising at McCann Erickson in Seattle. Matt has a B.A. from DePauw University. He enjoys chicken and oyster farming, pickling…and eating pickles too.

Serina Ness
Vice President, Finance and Accounting
Serina Ness
Vice President, Finance and Accounting

In her role as VP of Finance and Accounting, Serina leads the team performing the accounting, reporting, tax, and treasury operations of Identity Digital. Serina promotes a culture of high performance and continuous improvement and values learning and a commitment to quality.

Serina has extensive finance, administration, and public accounting experience in diverse industries, including ecommerce, multi-channel retail, and technology. She is skilled at integrating and improving operations, setting strategy and driving process improvement, implementing policies and procedures, and fostering cross-functional collaboration.
Prior to joining Identity Digital, Serina held leadership roles in the digital commerce business of Walgreens, drugstore.com, and served a variety of public and private companies as a Senior Manager at Grant Thornton. She holds an undergraduate degree in Accounting from Seattle University’s Albers School of Business and Economics and is a licensed CPA.

In her free time, she enjoys time with her family and friends, staying active, trying new recipes, and sipping a glass of wine.

Ben Levac
Vice President, Engineering
Ben Levac
Vice President, Engineering

Ben brings to Identity Digital nearly 20 years of engineering experience in the domain industry. He joined Identity Digital when it acquired Rightside in July 2017. Before his five-year tenure at Rightside, Ben was a development manager at Canadian Internet Registration Authority (CIRA). Prior to CIRA, he was VP of Engineering for Momentous.CA, the parent company of Internet brands that include Rebel.com / Rebel.ca, Internic.ca, Pool.com, Turkberry, and others. Ben holds a B.Sc. Information Management Systems, from the University of Ottawa.

Dave McBreen
Vice President, Registrar
Dave McBreen
Vice President, Registrar

In his role as VP of Registrar, Dave is the head of Name.com and oversees the strategic direction for the registrar. Dave has long acted as both a technical and business leader at Name.com and has two decades of experience in the domain name industry. Prior to his current role, he oversaw engineering for Name.com and contributed to the foundations of its codebase today. Dave has a Bachelor of Science in Computer Science from The University of Colorado. When he is not working, he enjoys time with his wife and two children, working out, playing video games, and camping.

John Sage
Vice President, IT Operations
John Sage
Vice President, IT Operations

John brings 17+ years of Technology and Operations experience, serving in various IT management and engineering roles. He currently serves as VP of Information Technology and Data Operations, overseeing several talented cross-functional teams of Developers and Engineers. John previously served as the T Director for eNom and Rightside and held various Engineering and Operations Management roles at Demand Media. John’s versatile management experience in corporate, operations, and engineering management continues to benefit him as he leads Information Technology Operations here at Identity Digital. He holds a B.A. in Business Management from Northwest University.

Trang Nguyen
Vice President, Business Development
Trang Nguyen
Vice President, Business Development

In her role as VP of Vertical Growth, Trang leads Identity Digital's efforts to drive the adoption of our portfolio of vertical domains.

Trang has a proven track record of helping companies launch programs and products to market that ignite breakthrough profit and market results. An expert at orchestrating large-scale projects and strategic initiatives, Trang excels at bringing diverse stakeholders together to tackle complex challenges and solve business-critical issues that help companies transform and grow.

Prior to joining Identity Digital, Trang held leadership positions at public and private companies of varying sizes, such as ICANN, KPMG, First Consulting Group, and ERI Economic Research Institute. She has an MBA from USC and has served on multiple non-profit Boards, including Public Technical Identifiers and The Travel Partnership Corporation, amongst others.

In her spare time, Trang enjoys baking, hiking, biking, running, and planning the next epic trip with her family.

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