What we do & how we do it

Innovation is in our DNA. It’s what propels us to keep pushing the future of authentic digital identities forward—for forward-thinking people and businesses everywhere.

Want to become an Identity Digital registrar? Learn more

Our products & services solve three key challenges:


Making domains accessible and relevant for individuals, businesses, nonprofits, and governments


Managing the end-to-end services, DNS resolution, and deferred revenue recognition for the life of each domain


Protecting from hacking, phishing, and spoofing with maximum domain resiliency and security

Whether we’re developing proprietary technology or rolling out new products, every tool and service we offer makes it easier to own a distinct and secure space online. We solve for what’s to come today. So you can rethink what’s possible tomorrow.

Better search.
More conversion.

Domain Engine is our registry-neutral search engine that changes the game for your customers—helping them snag better, more descriptive domain names. 

Based on proprietary word combination research, Domain Engine produces a wide range of lightning-fast, relevant results at your customers’ fingertips.

They’re going to love it. (Which means you’re going to love the conversion rates.)

Make paid placement work harder.

It’s more of a challenge than ever to find the right .com match. For example, 87% of people searching for two-word domains come up empty-handed. Placement Plus is our paid placement tool that integrates easily with our API and puts the most relevant domain names in front of your customers, seriously boosting your ROI.

Trust us. It works. The immediate and long-term benefits are clear:
Within 30 days, customers had


units sold increase


unit revenue increase


unique TLD distribution increase

Over 12 months, they had


 avg. units sold increase


avg. unit LTV increase


product retention rate

Provide better protection.

It’s all fun and games until your customer’s online identity gets ripped off. Promise more protection with our Domains Protected Marks List programs, DPML and DPML Plus. They’re a fraction of the price of other defensive tools, easy to use, and span 270+ domains—blocking other registered trademarks (exact matches, misspellings, and more) for up to five years with DPML and 10 years with DPML Plus.

Beat the crowd.

When domains expire and go back on the market, Dropzone is your best friend. It’s our drop-catching system where we let our registrar partners know which domains are up for grabs.

We synchronize all domain release requests to create more accessibility to domains—quickly, consistently, and transparently. Our daily releases create equal access for all partners to our 270+ top-level domains—with just your login credentials.

It’s first come, first served. So watch for our Dropzone Release Window, crack your knuckles, and get your applications ready.

Anti-Phishing technology.

You can rest easy knowing all our domains come with anti-phishing technology. This prevents hackers from registering false names and using them against you. You’ll be covered for the lifetime of your domain registration, preventing bad actors from misappropriating your brand, business, or identity through homographic phishing.

Lookalike names are created by using similar unicode letters and characters. Then this lookalike is used to target you and your customers. Should be placed above the graphic.